Social Media Design & Content Creation
Social media is storytelling at the speed of scroll—and like all impactful content, it begins with strategic thinking and compelling copy.
What many brands miss is that effective social media presence requires far more than beautiful visuals or trending hashtags. When I entered the digital marketing space, I approached it the way I approach all creative challenges: by understanding that the foundation of engaging social content is always purposeful messaging paired with thoughtful design.
My process starts with developing comprehensive content strategies that serve as the roadmap for every campaign. From there, I handle the creative execution—designing eye-catching graphics, writing conversion-focused copy, and creating cohesive visual identities that cut through the noise of crowded feeds.
But creation is only part of the equation. I'm a strong advocate for authentic engagement and community building, which is why I prioritize crafting content that sparks genuine conversations. This isn't just about vanity metrics—it's about fostering real connections between brands and their audiences, building trust one post at a time.
Whether I'm designing an Instagram carousel that drives website traffic or crafting LinkedIn content that positions thought leadership, my approach remains consistent: start with clear strategy, execute with creative excellence, and always prioritize authentic connection. The result is social media content that doesn't just look scroll-stopping—it builds communities and drives meaningful business results.
I designed this promotional piece for a Huckleberry Youth Programs fundraising event, combining fitness photography with bold typography to create something that would grab attention and drive participation. The blue color scheme runs throughout the piece, connecting the athletic imagery to the organization's branding while keeping everything cohesive. I made sure all the essential details—date, time, location, and cost—were clearly visible without cluttering the design. The goal was to appeal to young professionals by balancing the high-energy fitness vibe with the professional, community-focused mission of the nonprofit.
For this piece, I created a more playful and colorful approach with a bright turquoise background and mixed different typography styles—using bold, blocky letters for "HIIT WORKOUT" and a flowing script for "Fundraiser" to create visual contrast and energy. The design incorporates fun illustrated elements like the dumbbell with lightning bolts and sneakers in decorative frames, giving it a more approachable, community-focused feel compared to the previous version's serious athletic photography. I added geometric shapes and varied the text placement to create movement across the design while still maintaining clear hierarchy for all the event details. The overall vibe is more festive and social media-friendly, designed to feel welcoming to people who might be intimidated by a more intense fitness aesthetic.
This version takes a more minimalist, editorial approach to the same campaign. I used the raw concrete wall as both background and design element, letting the industrial texture speak for itself while overlaying bold neon yellow typography that really pops against the muted tones. The portrait-style photography creates a more personal connection compared to the action shots in the other versions. I kept the text layout clean and simple—just "LET'S WORK OUT" as the main hook with all the essential details at the bottom in that same bright yellow. The overall feel is more sophisticated and Instagram-story friendly, focusing on the human element and community aspect rather than the high-energy fitness branding. It's the kind of design that feels authentic and approachable while still being eye-catching enough to stop someone's scroll.